Samuel Adams

T-Shirt

While working for Boston Beer Company, I designed a t-shirt that would be sold in their online store.

PROGRAMS  Illustrator

COMPANY  Boston Beer Company

PROCESS

Samuel Adams had recently gone through a rebranding effort, so there was an existing shirt that had a dated look and feel to it. I took the content and reworked it to fit out new brand.

I initially came up with a sleeker design, but didn't push the layout. As I continued to play around with it, I found a larger, less straightforward design made a viewer want to look at it more.

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Original Design

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Early Design

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Mockup

Final Design

The design I arrived at in the end took a lot of playing with and expanding on my original ideas for what this shirt could be. It was sold on the Samuel Adams store through 2018.