Viñales Valley
Branding
I branded the UNESCO world heritage site Viñales Valley in Cuba. For this project, I made brand a system, stationery, New Yorker ads, a website,
and a site sign.
I also took all the photos for this project.
PROGRAMS Illustrator, InDesign, Photoshop
IDENTITY
To design the branding, I took inspiration from the colors of Viñales' landscape, the roofs on houses, and the tobacco farms found there.
mark
logotype
colors
type
roof element
STATIONERY
letterhead
information sheet
business card
envelope
NEW YORKER ADS
APP BUTTON
WEBSITE
SITE SIGNS
Site sign text typeset in:
English, Spanish, French, Chinese,
Russian, and Arabic