Viñales Valley

Branding

I branded the UNESCO world heritage site Viñales Valley in Cuba. For this project, I made brand a system, stationery, New Yorker ads, a website,

and a site sign.

I also took all the photos for this project.

PROGRAMS  Illustrator, InDesign, Photoshop

IDENTITY

To design the branding, I took inspiration from the colors of Viñales' landscape, the roofs on houses, and the tobacco farms found there.

mark

logotype

colors

type

roof element

STATIONERY

Vinales3.jpg
Vinales.jpg

letterhead

information sheet

business card

envelope

NEW YORKER ADS

vinales - ads3.jpg
vinales - ads.jpg
vinales - ads2.jpg

APP BUTTON

WEBSITE

SITE SIGNS

mockup.jpg

Site sign text typeset in:

English, Spanish, French, Chinese,

Russian, and Arabic